Consistent color improves profitability. Inconsistencies can occur between customer specification and final production as well as from batch to batch. Customers demand consistent color, yet to establish a more compelling presence in a crowded marketplace, they are using more metallics, special effect finishes and textures to help their products stand out. These materials and finishes add value to products and packaging. But they are also more expensive, making consistent color management and an effective quality control program a must in order to reduce waste and rework.
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